Since employers receive 600 – 1,000 resumes for every position they post publicly, it is essential that your resume be more than just a nicely formatted documentation of your experience and credentials. As a highly-paid professional, you need a resume that compels the decision maker to respond like they have just read an advertisement. If this is missing from your current resume, it explains the lack of response you are getting, as it is nearly impossible to raise your hand high enough in the current sea of applicants to get noticed if your resume looks like everyone else’s.
The real intention of the resume is not to get you a job, it is to get you a phone call. So the document does not need to overload them with everything that you have done and everywhere you have been. You need to give employers the highlights of your strengths and achievements so that they are curious enough to give you a phone call to learn more about you. You need a 30-second commercial.
In order to do this most effectively, it is imperative that you are extremely clear on your message to a potential employer; you need to state in no uncertain terms what you can do for them and why you are the person to do it. When you define your unique combination of strengths, achievements and education, your unique value proposition, you are positioning yourself as an investment that will pay great dividends for the next company that hires you. You are positioning yourself as the Rock Star that you are. In doing this, you are no longer just another candidate. You are THE answer to their needs.
This takes more than just a resume. It takes a complete executive branding strategy. Can you imagine a political candidate approaching a campaign with just a list of what he or she has done in the past? In order to win, that candidate needs a platform, talking points, and most importantly, a differentiation between themselves and anyone else who is running for that office.
I have discovered the most effective components of the written materials to capture the attention of employers and recruiters looking to hire YOU right now:
First – the written document they see needs to be a 30-second commercial, limited to one page, because decision makers only have time to read the first page anyway.
Second – and this is a key differentiator – the resume needs to be written in persuasive language, not academically. Nearly all certified resume writers are taught to write academically, using the latest jargon, but not persuasively, like advertising and sales copy. But sales copy is what gets people to take action!
Finally – a great resume has to contain quantifiable achievements – NUMBERS – because people by nature are attracted to numbers. The more numbers contained within the achievements section of the resume, the more phone calls you receive. Period.